About MGB Insights
Independent insight, grounded in real experience.
MGB Insights was founded on a simple belief: when you work inside a business every day, it can be difficult to see exactly what your customers see. An independent perspective can uncover strengths, gaps and missed opportunities that have become difficult to notice from the inside.
Gary Brooks
Founder, MGB Insights
"Sometimes you just need someone from outside the business to look, listen and join the dots."
I'm Gary Brooks, founder of MGB Insights. I have more than 30 years of frontline, operational, customer-facing and representative experience.
Throughout my career, I have worked with people, processes and services in real working environments. I have seen how small gaps in information, communication or customer experience can create uncertainty, reduce confidence and lead to missed opportunities.
That experience taught me to look carefully, listen properly and join the dots. Today, I use that approach to show businesses and organisations what their customers experience, what is working well and what should be improved first. Every review is completed personally by me. Clients receive independent observations, supporting evidence and practical priorities — not a generic report or unnecessary consultancy jargon.
MGB Insights is independent, owner-led and based in Ashfield, supporting businesses and organisations across Nottinghamshire, Derbyshire and the wider East Midlands.
Clients work directly with me from the first conversation through to the final report and debrief. There are no junior staff, subcontractors or templated findings.
Main Services
MGB Insights concentrates on two connected customer-experience services.
Online & Digital Journey Review
I follow the journey a potential customer takes before contacting you — from Google, your website and reviews to social media and the enquiry process. I identify what builds confidence, what creates doubt and where potential customers may be lost.
Insight Review
Where it adds value, I assess the in-person experience as an independent observer and potential customer, identifying strengths, frustrations and missed opportunities.
Why work with MGB Insights?
A genuine outside perspective
When you are close to a business, familiar problems can become difficult to notice. I look at the complete journey independently and identify what a customer may see, feel or misunderstand.
Experience you can use
My approach is grounded in more than 30 years of frontline, customer-facing and operational experience — not theory or a standard checklist.
Clear priorities, not unnecessary paperwork
You receive honest findings, supporting evidence and practical recommendations explaining what is working, what needs attention and what to address first.
Ready to see your business from the outside?
Your first conversation with Gary is free and without obligation. Tell me what is on your mind and I will tell you honestly whether MGB Insights can help.